Creating a website can take your business to a new level. Whatever product or service you’re selling serves an online catalog for potential customers. There once was a point in time where people were afraid of the internet because they didn’t understand it… now, everybody uses the internet and are browsing different websites – even grandmas and grandpas!
When it comes to being an entrepreneur, establishing your brand through a website is imperative to the success of your business. Big brand businesses have the advantage of their strong reputation that contributes to their success, but before their success came, they were in the same boat as you.
If you want to reach the same level of success as them, or even compete with them, you’re going to have to develop a reputation for your brand as well as a strong web presence. In order to do that, it will take a little time, patience, and effort, but in doing so, it can turn your business into a real money-maker! Follow these important steps to starting your first website without making rookie mistakes.
Create Your Brand Strategy
Just about anyone can create their own website and promote it, but that doesn’t mean they’re doing it the right way. For your business, how does your company’s brand fit into your media strategy? If you don’t know the answer to this question, then it can be very difficult to have a successful website.
You have to remember, your website is the only thing that will build your media brand on the internet, so you need to make sure you’re being very clear on your website’s role in the big scheme of things. Like, is your website an extension, or add-on to your traditional media outlet? For instance, if you are promoting your business through in-person sales whether it be from a physical store or by distributing business cards, is your website your back-up source of income or is it just another way to promote your business to get your name out there?
Refrain from Web Design Mistakes
If you have great content to share, then it is worthy of a great looking website, but the success of a business requires more than good color choices and pretty fonts… the first impression of your website plays an important role as well. When people visit your website for the first time, you want to make sure they have a good experience, so you definitely want to make your website user-friendly.
Grow Your Website’s Traffic
It doesn’t matter if your website is the most beautifully, graphically designed website in the world… it’s not going to generate any money if you’re the only person clicking through the pages! To become one of the heavy hitters that readers turn to for good online content, it will require a lot of your time and a good, solid long-term plan.
One thing you can do to start producing traffic flow to your website is using targeted keywords with links embedded in some of your site’s articles. These keywords will help readers locate your site easier in search results, and will generate a traffic flow to your site on a daily basis.
Make Your Site “Click-Worthy”
So, you’ve accomplished the goal of a steadily growing number of people visiting your website, but what have you done to keep your visitors clicking within your website… That’s the tricky part… making your visitors stick around.
To keep those visitors on your website, you need to offer great products and high-quality content. It’s also appealing to visitors to have nice pictures and to create a blog section with useful information on topics relevant to your website’s customer base. All of this will maximize the number of clicks your website gets as well as build loyal visitors.
Increase Your Revenue Through Ads
You can show advertisers what you can do for them by offering ad space on your website. Advertisers love stuff like this because it can help them grow their business. The key here is convincing those advertisers why your website is THE website for them to go to give their business great exposure because believe me, the competition is fierce!
Keep Track of How You’re Doing
Measuring your website’s traffic is an important determinant of how successful your website is. You can use web analytics tools to keep track of how your visitors are using your website. Once you see how your visitors are working their way through your website, you can monitor these patterns and get a better idea of what things are working well on your website and what things are not producing any results.
Once you are able to see what things are doing well on your site, you can increase the clicks by giving your visitors more of what they want. For those areas that are practically being ignored on your site, you will need to make the decision on whether or not to get rid of those areas or to enhance the quality of content there.
Use Social media as Another Traffic Avenue
Who uses social media? Everybody! Using social media will definitely drive traffic to your site. When you get on social media, you see it all the time where different sites will have headlines that say something along the lines of “Click here for the latest news”. If they can do it, why can’t you?
*This is a collaborative post. All views and text are mine.
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A former school teacher, Jocelyn Brown created Hip Mama’s Place in 2007. Her motto for this blog is: get inspired, create and share! Jocelyn loves sharing about food and recipes, crafts, DIY projects and her random travels with her family. She also loves all things social media, but her latest obsession is Instagram.
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