To have a successful blog, one of your main focus should be to get a good amount of traffic to your blog consistently.
There are so many things a blogger can do to increase page views and entice new readers to their blogs.
Here are 10 effective hacks that (I know from experience) will help increase traffic to your blog:
1. Share in Facebook groups.
Belonging to popular blogging groups on Facebook will benefit your blog in many ways. For one, you can learn new things and seek advice when you are struggling. Also, you can share your latest blog posts to get that initial boost when they are first published. Many share groups allow your content to be retweeted, stumbled, shared on Facebook, pinned, and commented on. This spreads your posts out across your fellow bloggers’ audiences as well as your own. Networking with other bloggers this way is crucial to get more traffic. (Look for my list of Facebook groups to join soon! )
2. Interlink your content.
Provide your readers with a great user experience. Make it easy to find all of the content you offer on a given topic. You can do this by linking to other related posts in each blog post you publish. This will increase your page views, since your visitors will want to click around to read all they can about the topic. It also makes them more likely to share your content, since they see it as a helpful resource. You may also wish to make use of other platforms to create a presence there to truly interlink content across platforms, bringing audiences in that may never want to read a blog, but because they liked your content somewhere else they may be more likely to check out your blog pages.
You can interlink your content by creating text links, using a “Related Posts” WordPress plugin, or adding images that are clickable within each post. This also keeps your readers’ interests that will make them stay longer on your blog.
3. Make your blog mobile responsive.
More and more readers are visiting your blog through devices other than a desktop computer. They may use a tablet or smart phone in order to read your posts.
Because of this, you need to ensure that your blog is mobile responsive. The easiest way to do this is to test it through Google’s Mobile-Friendly Test. There are also a great deal of themes out there for WordPress blogs that come responsive out of the box. You may also be able to use a plugin to make your blog mobile responsive. If you worked with a designer on your blog design, ask him/her if your site is responsive so your readers don’t get frustrated and leave when trying to read your posts.
4. Craft “click-worthy” headlines.
Your headline is probably the first impression you have to interest someone to read your blog. It may be what they see on social media or in your newsletter.
Make sure the headline is captivating. It needs to make them want to stop what they are doing and click to read your post. Ensure the headline grabs at their emotions or pain points, making them feel as though they MUST READ RIGHT THIS SECOND for a better life!
CoSchedule offers a free headline analyzer that will make it easy to write compelling, emotionally-driven headlines.
5. Create two new pinnable images for each post.
Freshen up older content by creating new images for Pinterest. Even if the original pinnable picture yielded a thousand repins, creating a new image could be even better.
Having multiple pins out there for a single post also increases your chances of more exposure on Pinterest. One pin may only get 10 repins, while the next image you create may land 500 repins. It’s all about creating, testing and analyzing. This year, I have decided to make time to improve and grow my Pinterest following. Wish me luck! 🙂
6. Build your email list.
An email list is one of the most essential assets for your blog. It is the more efficient way to reach all of your loyal readers to let them know about new posts, freebies and other offers. You can also let them know of any affiliate sales or deals on your own products.Email lists are much more effective than social media because sites like Facebook and Pinterest do not show everything to your followers. And even if they did, what are the chances your most loyal readers are on at any given time when you are sharing a post? The solution is to get right in the inbox of your subscribers. This greatly increases the chances of them coming to read your latest post, getting your blog more traffic in the process. I just recently signed up for ConvertKit and I am so excited about finally using it to grow my subscribers list and help increase traffic to my blog. It’s very easy to use and it’s got a lot of features that my old newsletter provider was lacking.
7. Fix dead links.
There’s nothing worse than finding a great blog post, clicking a link to read more info, and landing on a 404 error page. If this happens, your visitor is likely to close out your blog and never return.
It’s important that you stay on top of broken or dead links. Replace or remove them as often as you can. You can use the WordPress Broken Link Checker plugin to find all of the links you need to address on your site.
8. Create longer content.
Becoming an all-inclusive resource on your niche is a great way to get more traffic. Google and other search engines tend to favor longer blog posts, so long as they are filled with quality information and not fluff.
Rather than breaking a topic down into three 500-word article, write a comprehensive 1500-word article on your topic. Your readers will thank you with comments and shares! However, make sure to avoid too much fluff and create a post worthy of your readers’ time. A long content with essential points will surely drive traffic to your website.
9. Keep your “About Me” page up to date.
Since it’s one of the most viewed pages, especially by PR and brands that may want to work with you, it’s vital to keep your About Me page current. Start by including personal and family information.
You don’t have to reveal your hometown or even real names. Just make sure you come off as personable. People want to know they are reading content from a real person. Also, it helps brands decide whether or not to contact you about a campaign.
Though it’s called “About Me,” your page shouldn’t be just about you. Let the readers know what to expect when hanging out on your blog. Inform brands what you can offer them, should you choose to work with companies as part of your monetization strategy. Having a well developed About Me page can help grow your blog and income. (I know. Mine is still being updated as of this writing).
10. Make your sidebar work for you.
Your sidebar is prime real estate on your blog. It shows up beside every post and page. Make sure this area is working to your advantage to drive more traffic around your blog. (Mine is a work in progress currently).
In your sidebar, include the following items:
- Search bar
- Brief bio linking to About page
- Images linking to popular posts
- Social media follow icons
- Banner ads
Along with these 5 items, you may want to include buttons for fellow bloggers or networks you are a part of. Just make sure it doesn’t look too cluttered. And remember, the more widget and images you put in the sidebar, the more likely you are to bog down your blog’s loading time.