Home » CVS/pharmacy New Store Enhancements in Health and Beauty + Giveaway!

CVS/pharmacy New Store Enhancements in Health and Beauty + Giveaway!

CVS/pharmacy New Store Enhancements in Health and Beauty + Giveaway!


Recently, I was invited by CVS/pharmacy to join in their #CVSMeetUps series where members of the media (writers, influencers and bloggers like myself) get together to learn about new updates and other news for their brand.

I met up with fellow local DC, Maryland and Virginia bloggers at the elegant Woodward Table housed in the historic Woodward Building just one block from the White House.

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The Woodward Table restaurant offers a diverse American menu and as you can see from the photos, I got busy with my phone camera ready for the artful food presentations. Everything was delish! I’m definitely returning to this restaurant with my family soon!

So I’m sure you’ve heard when CVS/pharmacy ended the sale of cigarettes and other tobacco products in 2014. Now more than ever, they are committed to their purpose of helping people on their path to better health. CVS/pharmacy is positioned to become the premier health and beauty destination for the more than 5 million customers that shop its stores each day.

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New initiatives are now being rolled out nationally where customers can expect additional new changes in their own neighborhood CVS/pharmacy stores to include:

*Significantly expanded access to healthier options



  • Hundreds of new, fresh, refrigerated and healthier food items will be provided to more than 500 stores, including trusted hero brands like Kashi, Cascadian Farms, Amy’s Kitchen and Annie’s Homegrown.
  • Chain-wide, more than 30 new options have been introduced into the company’s Gold Emblem Abound line, whic are free from artificial preservatives and flavors, contain 0g trans fats and are packed with a variety of nutritional benefits.
  • In select stores, a new layout at the front of the store, providing quicker access to these healthier options.
  • An expansion of the “Fit Choices” shelf-tagging system, which highlights products that are: “Heart Healthy”, “Gluten Free”, “Sugar Free”, and ‘Organic”. New tags will now also identify p[roducts that are a “Good Source of Protein” and “Non-GMO Verified”.


  • An expanded selection of condition-specific OTC offerings, including a new women’s wellness product assortment in more than 2,200 stores and improved guidance to assist customers with chronic needs, such as arthritis.

*An elevated beauty experience




CVS/pharmacy is committed to advancing its beauty offerings based on a unique understanding of women’s needs and recognizing the link between outer beauty and beauty within. Enhancements include:

  • Bringing beauty offerings and aisles upmarket to create a more effortless, exciting and contemporary shopping environment.
  • Expanding the product assortment in categories linked to health expertise, through an increased focus on organic and clinical beauty products that address specific needs and conditions.
  • Investing in the naturals skin segment and more healthy skin solutions.
  • Sleek, easy-to-browse displays and end caps showcasing the hottest trends, best sellers and newest innovations in beauty.
  • New and exclusive beauty brand launches coming later this summer.

*Customized store formats

Rather than a one-size fits all approach, the CVS/pharmacy retail team is delivering a unique formula that taps into customer feedback, customizes store locations and formats to fit the needs of specific communities, and prioritizes individual customers’ preferences and behaviors.

One example of this initiative is the recent launch of CVS/pharmacy y mas, a group of one new and eleven remodeled stores in the Miamai market adapted especially for Hispanic customers to connect them to their favorite brands, products and services.

The evolution of the front-store retail business will continue throughout the year and beyond, as more enhancements in health and beauty are planned.  I personally love shopping for my favorite ‘affordable’ beauty brands (besides getting our prescriptions) at our local CVS/pharmacy so this is great news!


Lucky you, my loyal Hip Mama’s Place readers!  One of you will win a gift basket from CVS/pharmacy containing a variety of food and health care products listed below – worth over $50!

  • CVS/pharmacy brand Plant-Based Protein Smoothie (mixed berry)

  • CVS Health Manuka Honey Adhesive Pads

  • CVS Health Airshield

  • Radiance PLATINUM Women’s Multivitamins

  • Gold Emblem abound Cranberry Almond Rice Pop Clusters

  • Gold Emblem abound Heavenly Light Popcorn

  • Gold Emblem Fruit Cubes

To enter this giveaway contest, just follow the Rafflecopter entry link below.  This giveaway contest is open to U.S. addresses only. I will pick a winner after 12/29/15 at 11:59 PM, EST.  One winner per household, please. Good luck!

Personal tip: To increase your chances of winning, fulfill all the entry requirements and tweet about the giveaway at least once a day for the duration of the contest
a Rafflecopter giveaway

This post is brought to you by CVS/pharmacy. As always, all views and opinions are entirely my own.
Jocelyn Brown
Jocelyn Brown

A former school teacher, Jocelyn Brown created Hip Mama’s Place in 2007. Her motto for this blog is: get inspired, create and share! Jocelyn loves sharing about food and recipes, crafts, DIY projects and her random travels with her family. She also loves all things social media, but her latest obsession is Instagram.

Find me on: Web



  1. 07/16/2018 / 1:38 pm

    Subsequently, after spending many hours on the internet at last We have uncovered an individual that definitely does know what they are discussing many thanks a great deal wonderful post.

  2. 07/27/2017 / 6:59 am

    I’m very glad to see that there are big sections for women in CVS! I’m looking forward to more surprises. Thanks a lot!

  3. 01/15/2016 / 8:29 pm

    It’s great that CVS is doing an overhaul in their stores. I hope the enhancement includes adding a few more shelves to the men’s section!

  4. Katherine Riley
    12/29/2015 / 8:01 pm

    I love the updates and bigger selection. I get hair care and makeup and food at my CVS.

  5. Kim Reid
    12/29/2015 / 4:39 am

    I shop at CVS for food items and paper products, thanks!

  6. Debbie Bray
    12/29/2015 / 3:52 am

    I think the new enhancements are great and will make CVS a one stop shopping experience!! I buy everything at CVS

  7. Sharon Rooney
    12/28/2015 / 5:12 pm

    The updates look very organized. I go to CVS for my flu shots and makeup.

  8. Julie Lundstrom
    12/27/2015 / 10:10 am

    I buy medicines, cosmetics, pet stuff, birthday and other cards, and toys. I also buy some food and candy there too.

  9. Cheryl B
    12/27/2015 / 3:33 am

    The enhancements have made my shopping experience much easier.

  10. 12/23/2015 / 2:55 am

    CVS is my go-to store for most items. For example, I get my paper products from there – they always have great sales on these items and CVS’ reward system is great. I also get some food items as well as Health & Beauty items.

  11. ellen casper
    12/22/2015 / 8:17 pm

    Nice variety of items – I usually get beauty [products

  12. 12/22/2015 / 5:22 pm

    I think that CVS is looking more modern and organized. I like to go there and get lotion, wash, toothpaste and grooming aids.

  13. Jeanna Massman
    12/22/2015 / 6:13 am

    CVS has a very user friendly atmosphere and I feel comfortable shopping there.

  14. Ashley f
    12/20/2015 / 10:36 pm

    A great place to stop for all my errands. Get everything at once!

  15. 12/20/2015 / 3:31 am

    I shop CVS often and I really like the new Gold Emblem Abound line of healthy snacks. They also have the best price in my area for milk.

  16. Karla R.
    12/19/2015 / 9:41 pm

    I usually buy cleaning products at CVS.

  17. Marnie G (Derrick Todd)
    12/19/2015 / 5:33 am

    I really like the changes that are being made. I’ve even noticed a difference at my local CVS. I also like their health and nutrition selection.

  18. Fiona N
    12/19/2015 / 2:26 am

    I love the new store enhancements at CVS. They look neat and clean. I buy everything there, especially diapers and baby snacks
    Thank You for the chance

  19. Amy Z.
    12/19/2015 / 12:46 am

    I like that they are expanding the beauty section! I go to CVS often for makeup and snacks.

  20. Leigh Anne Borders
    12/18/2015 / 2:44 am

    We like to go to CVS to get our meds, but also we enjoy buying thigns and getting the discounts and rewards.

  21. Abigail
    12/16/2015 / 5:41 pm

    I love that they stopped selling tobacco! And I go to CVS for just about everything!

  22. Elena
    12/16/2015 / 3:46 pm

    I go to CVS to buy vitamins and makeup. The updates look nice

  23. Jeanna
    12/16/2015 / 2:35 pm

    I usually get my laundry detergent at CVS and it’s great when you need to pick up a gallon of milk!

  24. Stephanie Phelps
    12/16/2015 / 1:57 pm

    I love it and I go for things like diapers and of course their great sales on things like soda and cleaning products!

  25. Lauren
    12/16/2015 / 1:55 pm

    I go there for cosmetics. The updates look refreshed.

  26. Cheryl
    12/16/2015 / 1:54 pm

    I like the new store enhancements at CVS/pharmacy. I go to CVS/Pharmacy for over the counter medications and snacks.

  27. kelly tupick
    12/16/2015 / 1:36 pm

    I love the stores set up and how nice and clean they are. I shop for almost anything there from beauty products to groceries.

  28. janetfaye
    12/16/2015 / 1:19 pm

    I buy beauty, food and household items at CVS.

  29. Deborah W.
    12/16/2015 / 1:13 pm

    I think every retail store is attempting to lure traffic into their stores. Since the big topic among people right now is to eat healthier and live a healthier lifestyle, retail establishments are attempting to bring more people into their stores by drawing the ‘eye of the patron’ to healthy products. CVS is one among many to do this. It is all part of patronizing the customers.

  30. Madeline
    12/16/2015 / 12:40 pm

    I usually go to CVS for beauty products (makeup), but I like that they’re expanding the healthy food choices!

  31. 12/16/2015 / 10:21 am

    I buy everything at CVS my milk hair, bath every thing

  32. HS
    12/16/2015 / 4:00 am

    I get healthy and beauty items at CVS.

  33. Carly Williams
    12/16/2015 / 2:19 am

    I think the enhancements are wonderful! I usually stop into CVS when I need a greeting card or personal care items.

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