Better Homes and Gardens, along with leading market research firm BrandSpark International, recently announced the winners of the 2015 Better Homes and Gardens Best New Product Awards. The Best New Product Awards (BNPAs) is the leading consumer-voted CPG awards program in North America, honoring consumer products in the categories of Beauty, Food & Beverage, Health & Personal Care, Household and Kids.
The Best New Product Awards is conducted to help consumers make informed choices by honoring the brands with new innovations consumers liked best. For the seventh consecutive year in the U.S., the Best New Product Awards (BNPAs) along with the companion BrandSpark/BHG American Shopper Study have unveiled the thoughts and opinions of American shoppers, providing manufacturers with important insights on what Americans are really thinking in store aisles.
The 93 winning products were determined solely by more than 70,000 consumers who participated in an extensive nationwide survey, conducted by independent marketing research firm BrandSpark International in partnership with Better Homes and Gardens. The 2015 survey had 294 entries and 93 winning products across a range of categories. Better Homes and Gardens will showcase the winners and select insights within its print, broadcast and digital properties. The BNPA’s is also one way that
Better Homes and Gardens inspires women with ways to add color to their lives, encouraging them to try fresh ideas and innovative products that are proven to make life easier and a touch more colorful.
And now through June 30th, consumers can enter the “Best New Product Awards Shopping Spree Sweepstakes” and win $1500 to purchase all 93 winning products! For more information about this sweepstakes and for the Official Rules, you can go here.
In addition to determining the winning products, the BrandSpark/BHG American Shopper Study uncovers what is on the minds of American shoppers. Some highlights from this year’s survey are:
New Product Interest: American shoppers are interested in trying innovative new products (78%) and many are open to the idea of paying a premium for quality innovation. 73% of Americans say that they would be willing to pay more for a new product if it is better than the current selection of similar products. In fact, 2 in 3 believe that research and development is constantly leading to better beauty, personal care and health products and 6 in 10 for household products.
Value: 85% feel proud when they get great value for their money, and American shoppers see value in established brands. 73% prefer buying brand name products on sale as opposed to purchasing a private label equivalent.
Food and Health: 83% of Americans believe that there is a lot they can do with food and nutrition to prevent illness, and 53% rely on the nutritional info shown on product packaging to help them eat healthier.
Online Shopping: 89% of Americans shop online. In CPG, beauty leads e-commerce with nearly 1 in 2 shoppers buying beauty products online at least occasionally, compared to 13% for food & beverage and 15% for household care products.
Mobile Shopping Habits: 7 in 10 American shoppers now own a smartphone and more than half use their mobile devices when shopping in-store. Among them, 51% have taken pictures of products they were considering, 49% searched for digital coupons, and 43% compared prices across different retailers.
Beauty and Personal Care: When purchasing beauty products, more than 80% of shoppers consider it extremely or very important that products are well-priced and proven effective. Other important considerations for shoppers include ease of use, trust in the brand, and that the product is gentle on their skin.
Household Care: While 42% are trying to purchase more natural household cleaning products, shoppers rate effectiveness as the most important attribute in a majority of household categories and only 33% believe that natural cleaning products are as effective as synthetic ones.
*WIN IT!
*Hip Mama’s Place Disclosure: “This is a sponsored post written by me for Better Homes and Gardens BNPA. As always, all reviews and opinions expressed are 100% my own. Prize fulfillment is provided by the sponsor for Hip Mama’s Place”.
I love the dove pure care dry oil nourishing treatment! It does wonders for my hair!
I use and love Quilted Northern Ultra Plush Bath Tissue. It is very soft and reasonably priced.
I regularly use ARM & HAMMER Clump & Seal Cat Litter, Tide Pods Free & Gentle, Sensodyne Complete Protection, and Butterfinger Peanut Butter Cups! The litter and detergent are very high quality!
i love the ALL detergent, i love how well it cleans and the scent is great and long lasting.
I have used the majority of the products! I love the smells and effectiveness.
I love the Biore Deep Pore Charcoal Cleanser.. it was recommended by a friend and I can’t believe what a difference it made my skin look just with a few uses! I also love Dawn Hand Renewal Dish Soap. Thanks for the chance!
I use the Clorox wipes all the time to cut down on germs and bacteria.I wipe counters controllers, keyboards and phones down almost daily.Love them and trust them to keep my house clean !!!!!!!!
I use : ARM & HAMMER Clump & Seal Cat Litter, Crest Pro-Health Tartar Protection Rinse and : L’Oréal Paris Voluminous Butterfly Mascara
I use the clorox wipes frequently
I still use the dove moisturizing body wash and cheerios
I still use Clorox and Clorox wipes to clean a lot of areas in my house.
Cheerios, Clorox Bleach, CoverGirl LashBlast Mascara, Maple Lodge Farms Chicken Breast, Uncle Ben’s Bistro Express, and many more. I find all the products great, no complaints whatsoever. The chicken is delicious, rice is convenient, mascara works very well.
I like Jif Creamy Almond butter as an alternative to peanut butter.
I use Crest Pro-Health Tartar Protection Rinse daily, helps keep my mouth feeling fresh!
colrox wipes. GREAT FOR QUICK CLEAN UPS AND MESS
I love the Clorox Wipes because they make cleaning easy
I currently use Febreze air refresher, and Clorox bleach, Thank you!
I use the Clorox Wipes on everything and I also use alot of other products as well but I love the wipes
I use a lot of the products buy definitely All and Cheerios and St.Ives Mask 🙂
My favourite is the St. Ives Nourished & Smooth Oatmeal Scrub + Mask. I got one for Christmas in my stocking and I love it, and have continued to buy it.
I use the Dove Advanced Care deodorant. It is a very effective product! I also use the St. Ives lemon and mandarin orange scrub, it leaves my skin so soft!
we love the little critters gummy vites with immune support!
We use the Sensodyne Complete Protection. My husband has sensitive teeth and this toothpaste really helps prevent this
We use Sensodyne Complete Protection and it really is a fantastic product!
There is only one product on the list that I have used and continue to use – Vicks Dayquil and Nyquil. I just love that Nyquil will give me a good night’s sleep when I am congested and coughing. Dayquil lets me function during the day, which is important when you have a 2 1/2 year old toddler that has energy coming out the wazoo. There were a lot of other products that I use but just not the particular scent.
I use Bounty PAPER TOWELS, Tide Pods Free & Gentle, Finish Powerball Tabs and Swiffer Sweeper.
There are actually tons on the list that I use! One of my favorites is Clorox Wipes, they’re so handy and work well!
I have been using the Pledge FloorCare Multi-Surface Concentrated Cleaner for the last few weeks. It cleans,smells great and leave my floors looking fantastic
What a great giveaway, I love the St.Ives products the most! However, would love to use any of the featured products!
I use Dove Advanced Care with NutriumMoisture Anti-Perspirant/Deodorant. It works great for odor and wetness protection, and it makes your skin feel great!
I use a bunch of them, but Clorox in particular makes an appearance in my laundry room and under the sink! It works amazingly. Household name!
I use the clorox wipes every day. They smell great and keep my counters and tables clean and free of germs.
We use the Clorox and Dove. Both of these are the best of their class, cleaning and moisturizing!
I use Dove Deep Moisture body wash it keeps my skin moisturied in the winter months
I have always used Clorox and always will
I use the Jiff almond butter, I started using it last fall when I started cooking paleo. I buy it about once a month and mainly use it in recipes for sauces and it’s wonderful.
I use Olay Regenerist Luminous Dark Circle Correcting Hydraswirl and love the way it makes my eyes look. I use L’Oréal Paris Mousse Absolue and love the way it goes on.
I have used almost all of the products shown. I’m so glad that i am using the best of the best!
The Sensodyne Complete protection is a must in my house, as well as Bounty paper towels.
I love the Dove and St. Ives face wash. it smells so good!
I use Bounty paper towels, and they are very sturdy and great for messes.
I like and use the Downy unstoppables and the Febreeze vent clips.
I’ve used Dove Deep Moisture Body Wash with NutriumMoisture and liked how it left my skin so soft.
I use the St. Ive’s. It smells great!
We all use Sensodyne Complete Protection.
I use Vicks DayQuil & NyQuil Severe Cold &Flu Relief Liquid it really helps out when I have cold.
I use most all of these great products but I do use Clorox wipes to clean my kitchen and bathroom everyday have to keep my Clorox wipes stocked up.
I use the Burt’s Bees Lip Crayon. It is moisturizing and gives just the right amount of color. Love it!
Colrox wipes to keep spills from animals and children.
I use Clorox Wipes! They are amazing! So awesome for quick clean ups and disinfecting surfaces!
I love them all but use the Clorox wipes all the time. Great for spills and quick cleaning.
To be honest, I have checked the list and have not used any of the products. I am on a limited budget and rarely buy anything other that what is the absolute must. However, I would love to try many of these products.
I often use the Quilted Northern Ultra Plush tissue. I look for a product I like which in this case is soft and is the best buy for my money.
Dove body wash is my favorite! It smells so good!
We love the Finish Powerball tabs!
I have and still use the Clorox wipes and the Arm& Hammer laundry detergent. The wipes work well and are very convenient. The laundry detergent works well, is cheaper than other brands, and includes oxi clean.
use Clorox- works to clean clothes
I use the St. Ives face wash. I look for products that are effective and affordable.
I’ve used many of them; St Ives face care oatmeal scrub, Arm and Hammer clump and seal cat litter, Arm and Hammer plus oxiclean detergent, bounty paper towes …for starters. Many many more. I like the quality of the ones I’ve used.
I have only tried a few of the new products the Clorox Wipes are one of my new favs!!!Clean and disposable very hygienic some things just should not be washed and reused these are perfect for those jobs.
I use the clorox wipes everyday
I have been using St. Gives facial scrub for years and stand firmly behind its gentle efficicacy.
I use Chlorox Bathroom wipes at least once a week because I have a messy roommate and these things really do the trick!
We only used Dove products & we love the Dove Deep Moisture body wash because it moisturizes our skin
I use the Clorox Wipes!
I use St. Ives products like the scrub.
i use the dayquil and nyquil,always pads,dove advanced care,friskies cat food,finish powerball dishwasher tabs.i use them because they work great
I use Clorox Bleach and Clorox Wipes all of the time!
I use Clorox in almost every room of my house.
Love all your products always ready to try something new. thanks
I use Clorox wipes daily in the kitchen & bathroom. Thanks!
I use
Dove Pure Care Dry Oil Nourishing Treatment, Pantene Pro-V Damage Detox Daily Revitalizing Shampoo and Schick Hydro Silk Sensitive Care Razor. These products all work very well and are top quality in my opinion.
Use the Clorox wipes and love them.
I use the women’s antiperspirant and the Dove body wash daily. I love the products.
I have use Refresh eye drops for my dry eyes. Quick relief & no irritation. I also use Bounty paper towels.
I love Land O Lakes Spreadable Garlic and Herb butter. I use it all of the time in many things I cook for my family
I use quilted northern, dawn and many others
I have always used Clorox Bleach,it gets my whites white and works great!
We use the Crest Pro Mouthwash and love it, thanks!
I use the Clorox wipes for cleaning my home and Rv…
I use the Downy Unstopables. Very high quality and make my laundry smell ohh so good.
The Mr. Clean Magic eraser. This was a blessing when my 3 year old got a hold of the sharpie.
We use Clorox wipes. They are so convient especially having a 4yr old that wrecks havoc everywhere lol
We only feed our dog Blue Buffalo food so I was really happy to see that made the list! We feed it to her because it’s a higher quality of dog food and doesn’t contain corn (she seems to have some issues with corn products.) Also, it’s an American-made product!
Super cool site
I use Clorox bleach to get stains off of my white towels
I like the Quilted Northern Ultra Plush Bath Tissue since I normally can’t afford it,
I use Clorox Wipes, Pantene, and St. Ives. These are all great quality products and I’m not surprised that they are award winners. What I like about these products is that I know that they will always work.
I use a lot of these products one of my favorites is the chlorox bathroom wipes.
I use so many of the products, but I love the febreeze and pantene the most.
Dove Deep Moisture body wash
Of the 93 new products I have only tried 3 products-so I’m looking forward to trying some of the other products. I have tried for my dog the Milk Bone Brushing Chews which the dog enjoyed but I found the price was expensive on these. I also have tried Quilted Northern Ultra-Plush Bathroom Tissue and Bounty Paper Towels and liked both of these.
I use and still love Clorox wipes.
the Sargento ultra thin pepper jack cheese – love a little kick in my cheese
I use Clorox wipes, as I know they’ll get rid of the germs! And clean-ups are a breeze!
We use Sargento Ultra Thin Sliced Natural Pepper Jack Cheese. It tastes great and is perfect on sandwiches.
Dove Deep Moisture body wash
I’ve used and still do the Sargento Ultra Thin Sliced Natural Pepper Jack Cheese, Barilla Chunky Traditional Sauce, Smartfood Delight White Cheddar Popcorn, Bounty Paper Towels, Finish Powerball Tabs Power and Free Dishwasher Detergent, Dawn Hand Renewal with Olay Beauty, ARM & HAMMER Clump & Seal Cat Litter, Yankee Candle Smart Scent Vent Clip and Vicks DayQuil & NyQuil Severe Cold &
Flu Relief Liquid
Clorox Wipes, I would be lost without them!
we use dove seep moister,,it is great for our skin and it seems to have a long lasting scent
I use Tide pods, Dawn and clorox wipes. I love the products!
I use the clorox wipes all the time for everyday messes. They work great!
We’ve got the Dove Men & Care, Arm & Hammer cat litter, and Tide Pods Free and Gentle, we love all the products and think its a wonderful list.
I use a TON of these products, holy cow! One that stands out to me though, is the Dove Deep Moisture Body Wash with NutriumMoisture! I loove this body wash! 🙂
I use the clorox wipes and the Dawn Hand Renewal with Olay Beauty.
I still have a baby tooth so I need to use Sensodyne Complete Protection for my receding gum.
Besos, Sarah
Journeys of The Zoo
We use Clorox bleach and wipes all the time!
We have tried, liked and continue to use Bounty paper towels, Arm & Hammer Clump & Seal cat litter, Crest Pro Mouthwash, Swiffer sweep, Chlorex wipes, Panteen shampoo and conditioner….the list goes on and on and it would be impossible to pick a favorite.
I use the bleach, Febreze Sleep Serenity Moonlit Lavender Air Effects, Dawn Hand Renewal with Olay Beauty, and Swiffer Sweep , like them all.
I use the Crest Pro-Health Tartar Protection Rinse, and I have used Sensodyne Complete Protection.
I use the AIR FRESHENER: Febreze Sleep Serenity Moonlit Lavender Air Effects . I really love the scent and find it relaxing.
I use several of these products,too many to mention but off the top of my head I would say I use Arm & Hammer clumping litter daily,I love it for my cat,I use Clorox wipes daily and Clorox liquid and Dawn dish soap I love it daily, I can say I love many of the products that were listed,and others I haven’t tried yet.
I currently use Bounty Paper Towels. They’re very absorbent and are my preferred brand!
I use the Bounty paper towels. They are the best towels for picking up spills in my book.
I have use the ARM & HAMMER Clump & Seal Cat Litter and the Clorox Disinfecting Wipes, both great products
Well I do love Always, and Dove, I love febreze sleep, and Finish… they just have a lot of good brands.
I use the St Ives scrub two or three times a week.
:Olay Fresh Effects (Dew Over! ) Hydrating Gel Moisterizer
No contest- the Butterfly mascara! It works much better than the higher priced one. it gives great length and enough volume without getting clumpy. The wand is great. It’s not all bristles so it goes on well
Crest Pro Mouthwash is one that we use in this house, we love what it does, from clean teeth to fresh breath..
I also love these Weight Watchers Salted Caramel Ice Cream Candy Bar, I don’t think they actually help with weight at all , but they do taste delicious!!
I use Clorox daily.
I always use and buy the clorox wipes! They are really effective!
Gosh, there are numerous products that I have used/am using. Right now I am loving Pantene’s shampoo and conditioner.
I am using the Schick Hydro Silk Sensitive Care Razor. I love it! It is the only razor that gives me a close shave and I can use it without shaving cream and have no irritation.
I have used the St. Ives brightening face wash. I loved the grapefruit scent and how it made my skin feel fresh after every use.
I have and use the Land O Lakes Spreadable Garlic and Herb butter
i love using sensodyne reaaly makes a difference in my tooth sensitivity
I would agree with the Febreze Lavender Sleep Serenity Spray and the Downy In wash dreams Booster – both are wonderful for bedding if you have problems falling asleep. I received samples from P & G and am sold and will continue to buy and highly recommend.
I love Clorox wipes.
WE use Dawn Hand Renewal with Olay Beauty and Finish Powerball Tabs.
I use so many of these products! My list would include, Febreze Sleep Serenity Moonlit Lavender Air Effects, Quilted Northern Ultra Plush Bath Tissue, Dawn Hand Renewal with Olay Beauty, and Swiffer Sweep & Trap just to name a few!
I’ve always loved St Ives facial scrub, I swear by it
We use Finish Powerball Tabs Dishwasher Detergent Tablets and the product is great.
I Use And Love The Clorox Wipes, Easy To Use And Effective.
We use clorox wipes all the time. thankyou, ken
I love to have Clorox wipes in every bathroom in the house to help keep the bathrooms clean and tidy.
I love the Clorox Wipes for quick cleaning
We use the colrox wipes and we love them! Very handy to have around!
I have used Dove Deep Moisture body wash and I like it because it moisturizes my dry skin in the winter months.
We use Sensodyne Complete Protection
i still use chlorox bathroom wipes to sanitize my bathroom ty 😉