Nestlé Crunch and PEANUTS® Team Up This Easter + Chocolate-Inspired Easter Recipes



Do you know that Easter ranks as the nation’s second top-selling candy holiday behind Halloween? This is according to the National Confectioners Association.

And this fact is apparent in every candy aisle at every store you’ll find. Even in the pharmacy stores and convenience stores. Easter-themed candy everywhere. And LOTS of them.

Let’s face it. What’s an Easter basket without candy?

I know a lot of parents tend to worry about their kids having too much candy and sweets around Easter. I get it. We don’t want to load our kiddos with tons of sugar. But if you’re a parent like myself and you want to make a fun Easter basket for your little bunny, you won’t want to totally eliminate candy. I treat my kids to one or two kinds of candy that I know they love!

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This year, our favorite brand of yummy chocolates, Nestle Crunch, is making it fun and is giving consumers irresistible choices for their baskets this Easter with their new, expanded PEANUTS® collection for 2015!  Featuring Snoopy, Charlie Brown, Linus, Lucy and the whole gang created by Charles Schulz, the new Easter PEANUTS® chocolate collection joins a wide array of holiday favorites from Nestlé – all sure to inspire creativity with gift baskets, egg hunts and sweet treats!

What’s better, moms and dads can feel better about the chocolate Nestlé Confections & Snacks is using: certified, sustainable cocoa equal to the amount needed to produce the entire Easter chocolate collection for 2015. This is important considering that, in a recent survey1, nearly 80% of consumers said that they would prefer to purchase chocolate products made with sustainable cocoa if they were easy to find and didn’t cost more. So Nestlé is pleased to make those purchases possible this Easter.

Here are the new Nestlé Easter 2015 collection and a few exclusive, novel treats that are sure to surprise and delight everyone (young and old) this holiday season:

NEW! NESTLE® CRUNCH® Snoopy: The beloved Snoopy comes to life with the NESTLE® CRUNCH® Snoopy “bunny.” Classic NESTLE® CRUNCH® chocolate takes the shape of everyone’s favorite PEANUTS® character creating the perfect Easter basket addition. (MSRP $3.49, 4.5 oz)

NEW! NESTLE® CRUNCH® Sharable Medallion: Getting in on the fun are the NESTLE® CRUNCH® Sharable Medallions – happiness is sharing these bite-sized chocolate pieces with friends and family. (MSRP $0.49, 1.2 oz)

NEW! NESTLE® CRUNCH® Creamy Caramel NestEggs: There are many ways NESTLE® CRUNCH® can be combined with complimentary flavors and the NESTLE® CRUNCH® Filled NestEggs with Creamy Caramel are a delicious example. Taking the familiar taste of NESTLE® CRUNCH® and combining it with rich, creamy caramel makes for the tastiest Easter eggs ever! (MSRP $2.99, 10 oz)

NEW! SweeTARTS® Chewy Sours: For some, nothing satisfies like sour candy! New this year is SweeTARTS® Chewy Sours, which are made with no artificial flavors and deliver every bit the sour kick needed for an exciting holiday treat. (MSRP $2.29, 12 oz)

About the NESTLE CRUNCH AND PEANUTS PARTNERSHIP: Charlie Brown, Snoopy and the rest of the PEANUTS® characters have made an indelible mark on modern pop culture.  PEANUTS® reaches fans through thousands of consumer products around the world, via both social media and more than 50 television specials, in addition to a daily comic strip available in all formats from traditional to digital.

The multi-season Nestlé Crunch partnership with PEANUTS® marks the first time these two iconic American brands have come together to offer one-of-a-kind chocolate collections for the holidays.

“Charlie Brown and the PEANUTS® gang love NESTLÉ CRUNCH,” said Carolann Dunn, executive director of hard goods at Peanuts Worldwide. “We’re thrilled to partner with NESTLÉ CRUNCH for its Easter chocolate collection. It’s an honor to have the PEANUTS® gang share in memory-making moments with Nestlé Crunch this Easter.”

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