Did you know the average American has 8 products in their bathroom at a given time, yet only 34% of Americans always recycle them – that could send nearly 600 million plastic bottles to landfills each year!
Here are a few findings according to a recent online survey, commissioned by Unilever and conducted by KRC Research:
* Beware the product hoarders: 1 in 5 Americans (20%) have more than 10 bathroom products in plastic bottles in their bathroom at a given time.
* What gets Americans moving: Americans are more likely to go the distance to get a drink when thirsty, charge their phone, or answer a phone call than walk an empty plastic bottle from the bathroom to the recycle bin.
* Battle of the sexes: More men (80%) reported recycling their empty bathroom bottles than women (74%).
Unilever can’t do this alone, and so the company has introduced the Unilever BrightFuture initiative. What began as Project Sunlight in 2013 has evolved into a larger movement designed to bring Unilever’s purpose to life and inspire Americans to take small actions that add up to a big difference – whether that’s wasting less, sharing more, turning off the tap, turning on community activism or, simply, recycling – because everyone has a role to play in creating a brighter future.
How To Get Involved In This Campaign:
Step up and join the bathroom recycling movement with Unilever! By taking simple steps at home – like recycling –Americans can also help the environment and address climate change. You can also watch famous Internet Illusionist Zach King and others reimagine recycling and share their videos across your social channels. Go to brightfuture.unilever.us to learn more, or share a photo of your bathroom recyclables on Twitter or Instagram using #ReimagineThat and #Sweeps for a chance to win reimagined recycled prizes during the The Unilever #ReimagineThat Sweepstakes from now through June 9, 2015!
Grand Prize (1 total) A Sponsor-selected $500 gift card
Read the Sweepstakes Official Rules for the full details. And for more information about the “Rinse, Recycle, Reimagine” program, visit BrightFuture.Unilever.us and learn more about how you can help bridge the gap in bathroom recycling!
Hip Mama’s Place Disclosure: “This is a sponsored post written by me for Unilever. I received compensation for my time in helping to promote this program. As always, all reviews and opinions are 100% my own”.