People pick up photography for a variety of reasons. Some enjoy capturing images of the things they love most, like their friends and family or the spectacular wonders Mother Nature has to offer, while others hope to turn their passion into a profitable source of income.
Regardless of which side you fall on, one can agree that photography is a beautiful art form that creates a fun and creative environment to explore the many aspects of the skill. Don’t fall into the misconception that you need the best and most expensive gear on the market to turn a profit. Instead, speak to the professionals at your local camera retailer, like C.R. Kennedy Photo Imaging, who can offer you professional advice to make the perfect purchase.
Stock Photography Sites
If you already have a sizeable portfolio of high-quality images, consider selling your work on stock photo websites like iStock, BigStock, and Shutterstock to create a passive income stream. The commission you earn on every download primarily depends on the platform, the type of license, and a range of other factors specific to each site.
In many cases, the income will be relatively low, so you are unlikely to earn enough to replace a full-time job, but it can develop into a fun side hustle that gets your name and work to a larger audience. If you want to maximize your earning potential, focus on producing ultra-high quality images and regularly uploading new and fresh content to your profile.
Start a Blog
If you have excellent industry knowledge, informative insights, and clever tips and tricks you want to share with others, it may be worthwhile to start a photography blog. Blogging helps you establish yourself as an expert within the industry and is a vital SEO strategy for photographers wanting to market and sell their work. It also possesses many financial opportunities as your viewership grows.
Once you have established yourself in the community, you can collaborate with other brands and companies to place ads in your content, getting paid every time a reader clicks an ad from your blog. Alternatively, you can obtain referral and affiliate links, which generate a commission when a visitor purchases a product or service using your unique link.
Once you have built a solid following, you can explore the possibility of collaborating with brands to create paid featured posts or reviews.
Sell Prints
Selling prints is a fantastic and classic way to turn your passion for photography into a profitable business venture. Before you can begin, you need to build a collection of images that best align with your intended client base. When creating this catalog, focus on your strongest and highest-quality images.
You will also need to decide what types of prints you want to offer. These can range from canvas or framed prints to posters or original prints. Ensure your chosen format suits your photography style, and partner with a reliable and trusted printing service to maintain a high-quality product.
Finally, the platform you choose to set up an online store is crucial. You can either build your own business website where clients can shop your collections and purchase prints directly from you, or you can use an established marketplace like Etsy to promote and sell your work.
Editing Services
Many full-time photographers are too busy to edit their own images and often outsource the task to freelance editors. You can easily work from home and at any time throughout the day, making it the ideal side activity for photographers, particularly those who are already skilled and experienced in popular editing software like Adobe Photoshop or Lightroom.
Alternatively, you can offer your services to regular clients, such as models who want to refine their headshots or hotel owners who want their promotional images to be a little more sunny and inviting. You can charge clients an hourly rate, by the amount of work required to achieve their desired outcome or by the number of images you work through.
Freelance Work
Every business, big or small, needs a well-constructed, eye-catching website filled with beautiful images that will make it stand out from its competitors. Hair salons, bookstores, tradies, gyms, and restaurants all benefit from high-quality photos that illustrate their products or services and the qualified staff members who make them happen.
Stay local and approach smaller businesses in your neighborhood and city, speaking to owners in an informal way about the services you offer and how you believe you can help them attract more clients. Bring a tablet or laptop that can show your online content and portfolio, as many people will want to see examples of your work before choosing to pursue any potential partnership.
Approach any new commissions with professionalism and produce high-quality images true to your client’s brief. This positive experience will encourage them to recommend you to others, providing a reliable source of marketing completely free of charge.
Photography Workshops
Once you have built a reputation within the industry, you could try teaching. Photography classes and workshops can offer a steady income stream, as many novices want to learn the basics of the skill and advanced techniques from a good instructor.
Many industry experts recommend attending a workshop yourself before developing and starting your own classes to experience it from the perspective of a student. Note the aspects you enjoy and, more importantly, consider factors that could be improved. Remember that planning and conducting classes and workshops requires a lot of preparation and planning. Ensure you allow yourself the time needed to make sure everything is ready and in place for your new venture.
This is a collaborative post. All views and texts are my own.